Mega superstar Robyn Rihanna Fenty officially entered the jewelry business in May of 2018 with a joint venture between Rihanna and Techstyle Fashion Group, an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. Since 2011, Techstyle has raised over $ 250 Million from investors and boasts over 5 million members on it’s e-commerce platforms. Techstyle, based in El Segundo California, was founded by executives Don Ressler and Adam Goldenberg and has current/past associations with Kimora Lee Simmons, Kate Hudson and Avril Levigne.
In 2019 Rihanna announced a deal with LVMH for her brand Fenty, a new design house that will make high-end clothes, shoes, beauty products, accessories and jewelry. When asked about the deal she said, “They extended the offer to me and it was a no-brainer because LVMH is a machine,” Rihanna told The New York Times Style Magazine. “Bernard Arnault was so enthusiastic; he trusted me and my vision.”
Fenty Beauty racked up a reported $100 million in sales in its first few weeks, propelled by Rihanna’s fame and 71 million Instagram followers. Fenty Beauty generated an estimated $570 million in revenue last year, after only 15 months in business. Forbes reports that the entire operation is worth more than $3 billion.
The brand will exist under the same umbrella as famous brands such as Dior and Givenchy, marking LVMH’s first new house in more than 30 years.
Rihanna’s love for BLING included a past jewelry project with Chopard in 2017.
Rihanna’s newest collection of Cameo Jewelry is bold and sexy, with prices ranging between $340 and $530. Its gold plated base metal with crystals in big oversize looks meant to stand out.
FENTY Jewelry by Rihanna – Cameo Shot
Forbes magazine has named Robyn Rihanna Fenty the World’s Wealthiest Female Musician, with an estimated fortune of $600 million.
In 2012 Rhianna’s released her passionate song “Diamonds”, topping music charts in over twenty countries, including the United States, where it became Rihanna’s twelfth number one single on the Billboard Hot 100 and tied her with Madonna and The Supremes for the fifth-most number one singles in the chart’s history. “Diamonds” was certified quintuple platinum by the Recording Industry Association of America (RIAA) and sold over 3.5 million digital copies in the country.
“Shine Bright like a Diamond!”, Rihanna.
