CARTIER International is headquartered in Paris, France, and does a staggering $ 6.1 Billion in annual revenue. Cartier is a French luxury goods conglomerate which designs, manufactures, distributes and retails its wide range of premium quality products that include Jewelry, Watches and Accessories.
Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it has been a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maison) in London, New York, and Paris.
Cartier is regarded as one of the most prestigious jewelery manufacturers in the world. In 2018, it was ranked by Forbes as the world’s 59th most valuable brand. Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as “the jeweler of kings and the king of jewelers.”
For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, the House of Orleans, and so on. History Early history Re-organization Recent development Managing directors Jewelry and watch manufacturing Notable products Environmental rating Notable patrons and owner celebrities . Louis-François Cartier founded Cartier in Paris, France in 1847 when he took over the workshop of his master, Adolphe Picard. In 1874, Louis-François’ son Alfred Cartier took over the company, but it was Alfred’s sons Louis, Pierre and Jacques who established the brand name worldwide. Louis ran the Paris branch, moving to the Rue de la Paix in 1899. He was responsible for some of the company’s most celebrated designs, like the mystery clocks (a type of clock with a transparent dial and so named because its mechanism is hidden, fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful “Tutti Frutti” jewels.
In 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont complained to his friend Louis Cartier of the unreliability and impracticality of using pocket watches while flying. Cartier designed a flat wristwatch with a distinctive square bezel. This watch was favored not only by Santos-Dumont himself but also by many other customers. The “Santos” watch was Cartier’s first men’s wristwatch. In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for the rest of his life, and Jeanne Toussaint, who was Director of Fine Jewellery from 1933. On the other hand, Pierre Cartier established the New York City branch in 1909, moving in 1917 to 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. Plant) and designed by architect C.P.H. Gilbert. Cartier bought it from the Plants in exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million.
By this time, Cartier had branches in London, New York and St. Petersburg and was quickly becoming one of the most successful watch companies in the world. Designed by Louis Cartier, the Tank watch model was introduced in 1919 with a design inspired by the newly introduced tanks on the Western Front in World War I. In the early 1920s, Cartier formed a joint-stock company with Edward Jaeger (of Jaeger-LeCoultre) to History Early history Cartier is in the former Morton F. Plant House on Fifth Avenue in New York produce movements solely for Cartier.
Cartier continued to use movements from other makers: Vacheron Constantin, Audemars Piguet, Movado and LeCoultre. It was also during this period that Cartier began adding its own reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug. Jacques took charge of the London operation and eventually moved to the current address at New Bond Street. After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques’s son), Claude Cartier (Louis’s son), and Marionne Claudelle (Pierre’s daughter) — who respectively headed the Cartier affiliates in London, New York and Paris — sold the businesses.
Since it’s beginning, Cartier magnificent gems and watches have adored the bodies of successful people and classic celebrities worldwide including Elizabeth Taylor, Princess Diana, Jackie Kennedy, Andy Warhol, Sammy Davis Jr., Yves Saint Laurent, Rudolph Valentino, Clark Gable and countless others.
In 1972, Robert Hocq, assisted by a group of investors led by Joseph Kanoui, bought Cartier Paris. In 1974 and 1976, respectively, the group repurchased Cartier London and Cartier New York.
Cartier is poised for the 21st Century with passion and vision for creating incredible Bling for generations to wear and enjoy.
Today, Cartier is one of the fabulous luxury brands from the Richmont Group, brands includes Piaget and LVMH. The company is worth in excess of $ 30 Billion.